Masterful Quarterly · Vol. XII The Visibility Issue · May 2026 Limited print run · $0.00
SXO & Core SEO · Technical SEO
Foundation work Flat retainer

Technical SEO

Technical SEO is the work that lets a search engine, and now an AI crawler, read, render, and index your site without getting in its own way. We fix crawlability, indexing, Core Web Vitals, and the structured data that tells machines what each page is. It is the layer everything else compounds on: rankings, citations, and entity recognition all depend on a site that can actually be read.

Most visibility problems are not content problems. They are a crawler that cannot reach, render, or trust the page.

Run a free audit
What We Fix / XII

Crawlability and indexing

Robots rules, sitemaps, canonical tags, redirect chains, and orphaned pages. We make sure the pages that should be indexed are, and the ones that shouldn't aren't diluting the rest.

Core Web Vitals

LCP, INP, and CLS measured on real page templates and brought inside Google's thresholds. Fast, stable pages rank better and convert better.

Structured data and schema

JSON-LD that describes your organisation, services, and content so Google and AI tools can parse what each page covers, validated in the Rich Results Test.

Machine readability and llms.txt

Clean HTML, server-rendered content, and an llms.txt file that points AI crawlers at your canonical pages instead of leaving them to guess.

← SXO & Core SEO

The audit shows which technical gaps are costing you crawl budget and citations before we quote anything.

Run a free audit
Get on the shortlist →